How much is the Bootcamp?

The Bootcamp is $2,000 a month for 3 months or $5,000 if you pay in full.

For a little less, you could skip the Bootcamp and buy this hobbit home instead. I wouldn't blame you one bit.

How much is Melinda involved?

I'm highly involved and accessible to those in the Bootcamp community. The recorded lessons and client examples are done by me. I'm also at the multiple, live Q&A's throughout the month, lead the group coaching session at the end of the last module, and available in Slack.

You'll see a few videos from our other coach, Nick Ó, in the program as well. We also have coaches that lead group coaching sessions after each module, that specialize in the subject matter.

We have multiple coaches and perspectives, in addition to my own, in order to help you become a well-rounded brand strategist.

-Melinda

When will the Bootcamp start?

TLDR: The bootcamp is built to be a 3-month self-paced program, so it starts as soon as you sign up!

Long Answer: The program and client examples are recorded/written in Thinkific, so you can learn the information at your own pace. There are group coaching sessions to schedule after every module, and if the times available don't match your schedule/timezone, you can DM the coach on Slack to work out a time that fits for both of you. Q&A's are weekly and ongoing, so if you miss one week, you can join the next! Most Q&A's are recorded, so if you miss a question you needed answered, you can always go back and watch it.

I'm in a different timezone. When is the usual time of day for the meetups and coaching calls?

There are group coaching sessions to schedule after every module, and if the times available don't match your schedule/timezone, you can DM the coach on Slack to work out a time that fits for both of you.

We also have multiple Q&A's per month at 2 different times: A couple Tuesday's a month from 5-6pm (PST) and almost every week on Friday's from 10-11am (PST).

Additionally, some coaches will hold spontaneous coaching sessions and Q&A's in their own timezones, the invites for which would be posted in Slack.

Is it a prerequisite to have learned other frameworks or am I getting all the info here?

It helps to have some light knowledge of what brand strategy is going into the bootcamp, but there is no prerequisite to have learned another framework.

I'm not new to strategy. Is this for me as a non-beginner?

This program is for anyone who wants to feel more confident doing brand strategy by learning about it with a community of super supportive friends. If you feel content and happy about your current strategy approach, this program may not be for you. But if you still feel a gap in your process or experience a ton of pressure to prove your worth, this program can help you find confidence in your work, use curiosity as your superpower, and have more fun solving big creative problems.

What type of client is a strategy session best for?

Strategy is best for any client that has a big goal they are willing to invest in but are unsure how to achieve it. Although larger companies have more to spend on strategy, I have found that it’s more about the size of the client’s goal and their willingness to invest in that goal than it is the size of the company.

Do you touch on how to lead this workshop remotely?

Yes! Being that more than half of my strategy workshops have been remote, I’ll share all my tips, tricks, and resources so you can confidently lead a remote workshop.

What kind of time investment will the program demand?

You get 3 months in the program so you can move at your own pace, whether you move fast or want to take your time. If you are up for a challenge, there will be an average of 10 hours commitment per week for the program if you plan on finishing the curriculum within 8 weeks. That time commitment may be more depending on how much practice you’d like to do with your partner/other coaching clients and how many live Q&A and coaching calls you decide to attend. We find that those who experience the biggest transformation consistently attend live calls througout their 3-month period.

What if I still want to do the hands on design work? Is this program still for me?

Yes! I was working on the brand identity design deliverables up until recently. We’ll be walking through how to incorporate the deliverables you want to do into the process and how to refer what you don’t want to do to someone else.

Will this bootcamp go over how to document everything from the strategy session?

Yes! We’ll be going over how to translate your findings and insights from the strategy sessions into a roadmap document.

What's your refund policy?

When you decide to join us in the Brand Strategy Bootcamp, our team goes all in on your success. We commit 100% to your growth, and we ask that you show up for yourself and your business in the same way.

The Brand Strategy Bootcamp is a 3-month commitment and NOT A membership or subscription that can be cancelled. Due to the instant access nature of the program, we do not offer refunds under any circumstances.

How does this compare to other strategy courses/products out there? ie. Design Sprints, CORE, Butler Box, eResonaid, etc.

This bootcamp is specifically designed for order-takers who want to get paid to think, which means we’ll be going over the common issues that crop up when one goes to make that transition in addition to the framework. Other courses and programs only cover the framework. This bootcamp will equip you with what you need to make a smooth transition from order-taker to getting paid to think (including a super supportive community!).

I’m not a designer. I don't have a design practice or any interest in doing design. Is this program still right for me?

Even though many of us have a design background, this program is for any creative thinker regardless of industry—we have students from marketing, to copywriting and video to design. We're all learning how to build brand strategies that support whatever creative deliverables spring out of them.

Will I be able to attract clients without offering any design services or a design portfolio?

Yes! Your case studies will just be more about results, stories, and testimonials.

Will this Bootcamp help me learn how to get clients and run a business?

Although we talk about how to get clients, our primary focus is on helping you learn and practice brand strategy. If getting clients and learning how to run a business is your primary focus, you may want to invest time into that before jumping into the Bootcamp.

What will happen at the end of the 3 month program?

If you'd like continued access to the program, including the community, calls, and curriculum after 3 months, there will be an option to renew as an alumni.

Why is the program 3 months?

The program is very intentionally designed to be 3 months, because we’ve seen that is the ideal timeframe for you to get the best results and take action.

We realized that the results you can get in 3 months are exponential to what you can do in 8-12 weeks. Think about it like compounding interest - when we work together for this amount of time, the results start compounding and layering together - like a snowball!

You get 3 months in the program so you can move at your own pace, whether you move fast or want to take your time. If you are up for a challenge, there will be an average of 10 hours commitment per week if you plan on finishing the curriculum within 8 weeks. That time commitment may be more depending on how much practice you’d like to do with your partner/other coaching clients and how many live Q&A and coaching calls you decide to attend. We find that those who experience the biggest transformation consistently attend live calls throughout their 3-month period.