15 Brand Strategy Case Study Examples for Designers and Strategists
By Levina Kusumadjaja
Writing case studies can feel overwhelming, especially if you’re lacking inspiration on where to start or how your case studies could look. I write case studies for a living and I love exploring rad examples out there for inspiration! In this article, I’ve compiled 15 unique brand strategy case studies to give you some ideas on what you can do with yours.
—
✨ Note: Some of the projects below include identity design deliverables, but your strategy work may look different. Even though these projects include additional build-out beyond brand strategy, you can still pull inspiration from the storytelling, layout, and structure. Hopefully the examples below will spark ideas on how you can write your own!
—
Here are 15 brand strategy case study examples you can get inspired from:
1. PeachyLean by Nick Ó and Cortney Walker
Using the brand roadmap to tell the story and strategy of the brand in the case study.
2. School of American Thanatology by Subtle Design
Using Instagram Reels to preview the project, then breaking down the behind-the-scenes in more details on the case study page.
3. Responsible Hedonist by Helloë Creative
An honest and raw storytelling approach of a strategic process with a client—complete with pictures and sticky descriptions.
4. Impact Army by Artemis Design
Incorporating humor and conversational language to describe how brand strategy can transform a brand.
5. ‘Lost at Sea’ and ‘Harmonic Egg’ by Bad Platypus
Including a ‘TL;DR’ in every project section for those who just want to skim through the case studies.
6. Molly Fletcher by Forrest-Co
Not only recapping the project, but also sharing insights that the audience will find valuable as they follow the client’s story in the case study.
7. Krista Walsh Copywriter by Spark and Bloom Studio
Highlighting the client’s challenge and transformation with a link to peak into the brand guide. A case study that’s short and sweet!
Focusing on the strategic aspect of the project by emphasizing brand architecture and showing how this strategy translates into the brand experience.
Grouping together all your visuals and assigning a specific section where the audience can read the story in one-go like a full-length article.
10. Jennifer Kem
Featuring only a summary of the project and focusing on the client behind the project and their testimonials.
11. For The World by Erika Choe
An in-depth breakdown of a research-based creative direction process. This is a great example of what to write for projects that don’t focus on brand identity and visuals.
12. Oswald Chia Smach by Little Fury
Maximizing visuals and layout with minimal text to capture the before and after of a brand and packaging design project.
13. Avel eCare by Kerin Gaydou Creative
Diving deep into what collaboration would look like for a creative who partners with another agency for a brand strategy project.
Including behind-the-scenes photos, roadmap preview, logo breakdown, and user interface screenshots to help the audience grasp the feel of the working experience and results.
Using a ‘no fluff’-straight-to-the-point text snippets to capture the process and results of working together on the brand strategy.
Cheers!
Levina
P.S. If you’re thinking about writing a brand strategy case study and you’ve never written one before, then you can read 10 Questions to Ask When Writing Brand Strategy Case Studies. There you will find basic questions that you can start with when you write your brand strategy case studies. And then if you’re curious to learn more, you can read 7 Tips to Writing Your Best Brand Strategy Case Studies.
Join the Fun! 🦄
These are the types of topics we love talking about in the Brand Strategy Basecamp. If you’d like to join Levina and a community of other brand strategists (with all kinds of creative backgrounds) working to improve their process, click here to see if the Basecamp is the right fit for you!
About the author:
Levina writes case studies for brand strategists and designers. She loves having 1-on-1 deep conversations about life, eating desserts, and playing basketball. Say hi and connect with her here.