What Goes into a Brand Strategy Roadmap
I’ve been asked this question many times: “What goes into a brand strategy roadmap?”
So today, I want to share a checklist of things I typically include in my roadmaps.
Note: The Brand Roadmap is the pdf recap of insights I deliver after an in-person workshop.
Here’s a brief overview of some of the things I may include depending on the goals of my client:
✓ Goals
✓ Schedule
✓ Brand Organization - Flow chart
✓ Brand Attributes
✓ Archetypes + Short write up
✓ Mission Statement
✓ Positioning Statement
✓ Messaging Examples
✓ Look and Feel
✓ Competitor Analysis
✓ Customer Persona(s)
✓ Customer Journey
✓ Messaging examples for each stage of the Customer Journey
✓ Potential Strategic Partnerships
✓ Timeline
✓ Priorities
✓ Partner Referrals
This document takes me between 2-3 weeks to complete after the workshop. Weekly check-ins with my client ensure we are all aligned and that the document is headed in the right direction.
Hope this helps you as you develop your own Brand Roadmap!
-Melinda
This post was originally sent to my Strategy Stories newsletter subscribers.
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