Help Brands Tell Stories, Not Facts

Good stories don’t just inform the audience, but connect with the audience.

All, Brand StrategyMelinda LivseyFebruary 15, 2021Brand Strategy

Leveling Up Great Brand Stories

Don't be focused on shoving facts and directing customers and audiences. Invite them in.

All, Brand StrategyMelinda LivseyFebruary 8, 2021Brand Strategy

Three Things that Kill Brand Stories

You can start applying these principles so that you don't end up developing brand stories that are useless, brand stories that don't connect with customers.

All, Brand StrategyMelinda LivseyFebruary 1, 2021Brand Strategy

Rethinking Brand Strategy and Business Strategy

A brand strategy and a business strategy must work hand-in-hand to achieve the common goal of the brand and the business.

All, Brand StrategyMelinda LivseyJanuary 25, 2021Brand Strategy

Create Brands that Catch Attention

Try to define that specific room in a customer's mind that the brand can fill. It can be a specific need, a specific quality... whatever that specific thing is, it has to be the solution of a need that no other brands could offer.

All, Brand StrategyMelinda LivseyJanuary 18, 2021Brand Strategy

Why You’re Not Getting Paid Enough as an Identity Designer (Part 2)

The challenge is that, what if the deliverables aren't what the client actually needs? If you operate with a strategy focus, there is a bigger chance for you to help your clients solve their problem.

All, Brand StrategyMelinda LivseyJanuary 13, 2021Brand Strategy

Why You’re Not Getting Paid Enough as an Identity Designer (Part 1)

Want to start getting paid to think and not just to design things?

All, Brand StrategyMelinda LivseyJanuary 11, 2021Brand Strategy

Building Great Brands: The Value of Time

Great brands are built over time. Through this long process, customers will find that their perception is worth their loyalty— the brand is worth their loyalty.

All, Brand StrategyMelinda LivseyJanuary 4, 2021Brand Strategy

Branding as the Bird’s Eye View

Branding should have the highest point of view in the relationship, where it can see how everything else fits into this relationship. This relationship is what we know as the customer journey.

All, Brand StrategyMelinda LivseyDecember 28, 2020Brand Strategy

What a Successful Brand Looks Like

If you study branding from experts out there, you will find that there are many things that can help us measure the value of a brand, both tangibly or intangibly. The problem is, they seem complicated, don't they?

All, Brand StrategyMelinda LivseyDecember 21, 2020Brand Strategy

What it Means to Brand

Branding is the process of building this relationship from simply getting the customer's attention, to eventually committing to the brand.

All, Brand StrategyMelinda LivseyDecember 14, 2020Brand Strategy

The Main Purpose of Brand Strategy

While the strategy will help your clients know what deliverables they need to reach their ideal customers, the strategy is bigger than just deliverables.

All, Brand StrategyMelinda LivseyDecember 7, 2020Brand Strategy

A Brand’s Super Fan

You won't understand what your customers want and need if you don't know who they are. So, start with that. Figure out your brand's super fan.

All, Brand StrategyMelinda LivseyNovember 30, 2020Brand Strategy

Brand Strategy for B2B vs. B2C

The impression I got was that B2B and B2C existed in two different worlds; but do they really?

All, Brand StrategyMelinda LivseyNovember 23, 2020Brand Strategy

Brand Identity vs. Visual Identity

Brand identity is who you are, what's at the core of your company. A visual identity helps you communicate that.

All, Brand StrategyMelinda LivseyNovember 16, 2020Brand Strategy

Building Brand Messaging that Works

Language is primary to branding, not secondary. It's not an afterthought, and it won’t do you well to quickly “add it in” later on in your process.

All, Brand StrategyMelinda LivseyNovember 2, 2020Brand Strategy

How to Structure a Brand

Organize the messy pile of lines and shapes into a skyscraper so you and your client can understand the brand better.

All, Brand StrategyMelinda LivseyOctober 12, 2020Brand Strategy

Defining a Brand: That “gut feeling”

What makes a brand is the impression it makes the moment that brand walks into the room and catches your attention, and the mark it leaves on you the moment it leaves the room.

All, Brand StrategyMelinda LivseySeptember 28, 2020Brand Strategy