Pre-lance
Brand Strategy, Naming, Creative Direction
Pre-lance™ is a 6 week online course that walks recent graphic design graduates through the steps it takes to succeed at freelancing. The logo is based on Helvetica, the one font that most all college graduates can identify upon graduating. The split between "Pre" and "lance" depicts where the designer is now and where they will be after taking the course. Pre-lance bridges the gap between what was taught in design school and what is needed to earn money as a freelancer.
