Problem:

The majority of home buyers don’t believe that developers have their best interest at heart.

Andrew and Christine Raitt, founders of Verono Homes, want to change that. Everything about their business is centered around the people and communities of Los Angeles—from the customer service to the aesthetic of the homes they build. They just needed a brand experience to match.

Solution:

Craft a brand experience that shows Verono cares.

Through an in-depth brand strategy workshop, we identified Verono’s ideal buyer, the creative professional in Los Angeles, and crafted a brand experience just for them—from the visual identity, to merch, to events. We also created a 6-month plan for Verono’s marketing department to roll out the new brand experience across all their properties and communities.

Results:

Verono was able to identify, attract and close the sale with their ideal buyers.

Every single person who bought our homes was the ideal buyer we outlined in the strategy session!”

-Andrew Raitt, CEO and Founder

Verono means more than homes. Verono means LA creative.

One of the ideas that was uncovered in the strategy session was that Verono could show up in the community just like their buyers—as a creative. One way they did that was by bringing in a local artist, band, coffee and food to one of their groundbreaking events in North Hollywood.