Conversations Fuel Content
Have you ever been stuck on what kind of content to write or post to attract people you want to work with?
I had a realization last week during my weekly Inner Circle Mastermind call: Content ideas (for me at least) are born from conversations. If I’m lacking ideas for marketing content, then I’m probably not having enough conversations.
I can only get so far with my own thoughts and then I reach a wall. I need to be shaken from my limited perspective. I need a different or expanded point of view. And conversations with others opens my point of view. Sometimes I’m too close to my thoughts and need someone to come in and tell me what they hear or see—cause we can’t read the label from sitting inside the water bottle.
In the mastermind call, one of the members shared about his week—a story about doing strategy for his friend, how he’s infusing his mindset into his own brand, and how a company rebranded twice in a short amount of time which caused him to lose trust with said company—all of which sounded like amazing content ideas!
After he mentioned those things, I asked him if he thought about writing content around those specific stories and perspectives. He hadn’t even thought about it until then.
It made me think just how many opinions, thoughts, and perspectives we have each and every day, but we don’t notice them and don’t do much of anything with them. What if we were to capture those ideas and create more content marketing out of them? What if we were to take more of our perspectives and infuse them into our brand? Don’t you think we all might get more of our ideal clients who resonate with our beliefs and thoughts? It’s especially nice to catch those organic thoughts that come out of having a conversation, as those are more real and authentic to us than a post we’ve spent weeks perfecting. I’d much rather have clients that resonate with my thinking versus try and mold myself to fit what I think my potential client wants from me.
It’s like dating: Do you want to attract a person who likes you for you? Or would you rather put on a mask and be who you think they want you to be? The latter sounds extremely exhausting.
Yes, we want to serve our clients and customers in the way that they need, but we don’t have to sacrifice what we believe, what we think, or our personality in order to connect with them—especially when we’re initially trying to get their attention.
Melinda
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