In the very first brand strategy workshop I facilitated, I realized that doing 3 ideal client profiles was not going to work for us.

Here’s a list of my top design, business, productivity, branding and strategy book recommendations.

Finding a Brand’s One Word

I quickly realized that this one word was the thread that would tie the entire brand together.

My number one goal should not be to create a rock-solid creative brief, or to get design direction, or to solve my client’s problems.

3 Tips for Writing Brand Messaging

Here’s a peek into my process on how I go about writing messaging for brands.

Journal

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