When you come into a sales call with the pressure of having to sell something or convince your client of a service you are offering, there’s a big chance you will feel nervous or anxious because all the focus is on you. As a result, you risk not helping your client solve their problem.
Read MoreGreat brand stories aren’t stories that tell the history of the brand, but great brand stories are those that create emotional connections with the customers.
Read MoreWhen you are just starting out and looking to get your first clients, the best place to look for them isn’t the places that are far from you. It is actually best to start with your own circle, your own community.
Read MoreIt is about figuring out together how you can help the brand and serve your client. To be effective in these workshops, there are three basic mindsets that we should have.
Read MoreWhat if the client thinks that you don't know what you’re doing? What if you ask the wrong questions and make your client upset? What if you spend 12 hours in a strategy workshop, and realize after that the information is still not enough?
Read MoreThe same way that we would rely on reputation to help understand what we can expect out of someone, is the way we would rely on our perception about a brand to understand what we can expect from the brand.
Read MoreBecause the main point of branding is to create an emotional connection between the brand and the customer, empathy is the key to capture the customer’s heart.
Read MoreIf you really think about it, brands behave like a human personality. It acts, it talks, it walks. Sometimes it makes us happy, sometimes it makes us disappointed.
Read MoreHere are 7 tools that are extremely helpful for you brand strategists out there:
Read MoreWe cannot know how to get to where we want to go if we don't know where we want to go. Strategy only works when we have a goal.
Read MoreWhat if your clients decided that they don’t like your process midway through your strategy workshop?
Read MoreOne person loving a brand will spark curiosity, but a big group of people loving a brand will challenge the status quo.
Read MoreThis morning I hopped on a Sales call for a $20k brand strategy project. I sat through 40 minutes of feeling like I wasn’t saying the right things or offering clarity to the client. I felt like we were speaking different languages. I was talking about emotional connections and threads. He was talking about ROI, UX, and analytics.
Read MoreThe moment a brand is able to converse and connect with a super fan, that's the beginning of brand building.
Read MoreAt this stage, customers are committed to the brand for a long time. And then here we are. We're about to see the customers move from “relationship” to “advocacy”, the final stage.
Read MoreAfter conversion, customers enter this new stage that we call as "relationship", or in a human relationship: marriage. And just like what a marriage looks like for people, this stage represents a long-term commitment between the customer and the brand.
Read MoreThe customers believe they are a great match with the brand. It's still a belief, not yet an identity. They believe they are a great match, but there is still a level of uncertainty.
Read MoreCustomer journey represents the journey that a customer goes through with a brand from the first encounter until total loyalty. It represents the relationship journey between a brand and a customer.
Read MoreUnderstanding customer journey for a brand strategist is important because it helps a strategist see the importance of different roles and parts in the different stages of the relationship.
Read MoreWhen you know exactly what your customer is going through, you can come up with solutions that uniquely solve their challenges in a way that no other brands can.
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