There’s a common misconception that a brand strategist needs to guarantee a win for a brand.
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You need to broaden your knowledge and understanding about business to a higher level than just knowing how to design well, but to see the bigger picture.
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Be honest to yourself. When you are stuck in the endless loop of subjective feedback and unclear revisions, have you ever asked yourself this question: what really makes your design good?
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A strategy workshop is the one thing that will help you understand your client, where your client wants to go, and how you can help them.
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The same way that assumptions will hurt your relationships with your family and friends, is the same way that assumptions will hurt your relationship with your client.
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A strategy workshop is a time when you meet the brand’s decision makers to outline who or what the brand is, who needs to know about the brand, and how we are going to bridge the gap between the two.
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When you see everyone else as competition, you see that everyone has to reach the same destination with the same ideal pace. The conclusion will be that you’re all playing the same game and nobody is unique.
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Turns out, we really can solve bigger problems. But to do that, we have to first ditch our questionnaires.
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The thing is, often times brand strategists forget that the goal in talking with clients (or potential clients) isn’t to prove their worth or seek for validation. You are talking to your potential clients not to sell them your service, but to connect with them.
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Saying “no” to these types of clients would prevent a lot of conflicts in the working process and protect you from a lot of anxieties as the creative and strategist working on the project.
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Have you ever felt a knot in your stomach every time you see your client's name pop up in your inbox? Have you ever wished you never agreed to the project in the first place and wished you could be done with it right now?
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One of the greatest fears of a creative: running out of ideas. Without ideas and inspiration, you won’t function because they are the very things that drive your work. But there is a twist to this fear…
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Your task is to help the brand and the customers fall in love with one another. But as every beautiful love story, it isn’t a story that is forced. It is a match made in heaven.
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Some of the most brilliant communicators that I’ve ever met in my life are introverts. The challenge with us isn’t that we don’t know how to communicate, but our natural tendency is to not engage in a social setting.
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If a client doesn't approve of the strategy we propose to the point that they demand for a refund, we have found ourselves in a very bad place. Nobody wants to be here.
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The scarcity mindset invites creatives to be wrapped in their own bubble, busy protecting what they consider as their expertise and their scope of influence. They think that if they don’t protect, they will run out of clients, work, and ideas. Is this true?
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Our job isn’t simply to grow the number of our followers on Instagram—our job is to really connect and build friendships with people, as many as we can, and then give value to them, as much as we can.
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Now you're experiencing a different worry—because instead of getting anxious about actually doing the workshop, you are now wondering: “How can I grow from here?”
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“What if the strategy I propose fail, and months later my clients come back suing me and pressing charges?”
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Have you ever felt you had to say “yes” to every client that walked through your door, because you’re scared there won’t be anymore clients?
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