Brand Strategy 101

Lesson 2: The Brand Strategist Mindset

 

Watch this to find out the one superpower you can use to start doing brand strategy.

 
 
 
 
 

Take Action

Play this game:

  1. The next time you have a conversation, you can do two things: Listen or ask a question.

  2. Count how many times you give advice or feel the advice monster wanting to come into the conversation.

  3. The purpose is to listen and lean into being curious, not give advice.

Reflect

What was most useful for you in this lesson?

Stay tuned for Lesson 3 in your inbox tomorrow!

 

Lesson 1: The Value of Strategy
Watch now!

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Lesson 4: The Value of You
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Lesson 2: The Strategist Mindset
Watch now!

Lesson 5: The Expert Trap
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Lesson 3: The Structure of Strategy
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Lesson 6: The Value of You
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