What’s the Point of Brand Strategy?

It’s people, not businesses, that carry a brand—people who live, breathe and embody everything their brand stands for.

All, Brand StrategyMelinda LivseyAugust 10, 2020Brand Strategy

Brand Therapy

“That was the first time in my life I felt heard and understood.”

All, Brand StrategyMelinda LivseyFebruary 3, 2020Brand Strategy

What Goes into a Brand Strategy Roadmap

I want to share a checklist of things I typically include in my roadmaps.

All, Brand StrategyMelinda LivseyJanuary 20, 2020Brand Strategy

Get Hired for More Than a Logo

The beauty of this project (well, really all projects that start off with brand strategy) was that the ideas we came up with in the strategy session went so far beyond just a new logo.

All, Brand StrategyMelinda LivseyOctober 29, 2019Brand Strategy

How to Measure the Results of Design

Measuring the ROI of design and strategy is easier than you think.

All, Brand StrategyMelinda LivseyOctober 11, 2019Brand Strategy

One Logo Option is Better Than Three

I hated showing the standard 3 logo options for branding projects so switched to showing 1 option. Here’s what happened.

All, Brand StrategyMelinda LivseySeptember 23, 2019Brand Strategy

The first step to getting paid $10k to think

It’s possible to get paid $10,000 for your creative ideas and thinking. Here’s how.

All, Brand StrategyMelinda LivseyAugust 26, 2019Brand Strategy

3 tips to start getting paid to think

Here are 3 tips I wish I would have known to start getting paid to think.

All, Brand StrategyMelinda LivseyAugust 5, 2019Brand Strategy

How to Sell Brand Strategy

Selling brand strategy to clients ended up being extremely difficult and quite a long process to wrap my head around.

All, Brand StrategyMelinda LivseyJuly 18, 2019Brand Strategy

Is Your Website Worthless?

Does your website convert into sales? Mine wasn't. And here’s what I learned.

All, Brand StrategyMelinda LivseyMay 20, 2019Newsletter

One Ideal Client Profile is Enough

In the very first brand strategy workshop I facilitated, I realized that doing 3 ideal client profiles was not going to work for us.

21 Must Read Books on Design, Branding, and Business

Here’s a list of my top design, business, productivity, branding and strategy book recommendations.

All, Brand StrategyMelinda LivseyMarch 11, 2019Brand Strategy, Book Recommendations, Books, Featured

Finding a Brand’s One Word

I quickly realized that this one word was the thread that would tie the entire brand together.

All, Brand StrategyMelinda LivseyFebruary 25, 2019Brand Strategy, Paula Parisotto, Strategy Stories, Featured

My #1 Goal When Running Brand Strategy Workshops

My number one goal should not be to create a rock-solid creative brief, or to get design direction, or to solve my client’s problems.

All, Brand StrategyMelinda LivseyFebruary 24, 2019Brand Strategy, Strategy Stories, Featured

3 Tips for Writing Brand Messaging

Here’s a peek into my process on how I go about writing messaging for brands.

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