A brand audit and brand research are both valuable for brands, strategists, and clients. So when would be the best time to do a brand audit? Why should we choose a brand research instead? Let's dive into the differences between the two.
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Brand strategists do brand audits to see whether the brand is “healthy” in the light of its goals and competitive landscape in the market. What information do you need to look for when doing a brand audit?
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Really, setting up a solid legal framework for your business can be broken down into three steps, and that’s what I’ll cover in this brief article.
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Brandon is an amazing brand strategist who recently charged $78k for brand strategy. Learn more about how he built his business and his brand strategy process.
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What do we do when we feel the pressure of creating and sharing content?
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With the world constantly telling us who we should be and how we should look like, it’s easy to lose our confidence.
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Have you ever felt like you don’t have enough good questions to ask? A key superpower we have as brand strategists is our ability to ask questions.
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Do you spend a lot of time preparing your portfolio and website just to prove to clients that you are an expert at what you do, only to end up feeling even more like an impostor?
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I just spoke with my friend, Sam, who does similar strategy work to us. He said he closed a $10k deal in a 30 minute call without showing any work.
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Have you ever felt anxiety or self doubt when working with clients? You’re not alone.
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What if you can get more work by practicing curiosity and embracing who you are?
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What happens when we take on work we really don’t want to do?
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In my learning journey, there are 7 essentials that will help you build a story:
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What makes roadmaps challenging is that they get muddy pretty easily. If you are not careful, you might be tempted to include everything you uncovered, instead of trying to make the roadmap as simple and easy as possible for your client.
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Receiving and giving feedback can be tricky. How can you create a safe space for clients to share honest valuable inputs?
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Keeping momentum and going deep in brand strategy workshops can be challenging at times. Try using these 5 questions to get unstuck.
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Wanting to grow as a brand strategist is a great first step. But where do you go from there? What’s the secret to growing effectively?
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You want to know the clients you would love to work with. You want to find out what makes your process exciting and stick to those things. However, finding out what doesn’t work is just as valuable.
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Instead of relying on myself to find ideas, I focused on listening. I focused on paying attention to the conversations that happen in the community—the things my friends ask about and struggle about, what they feel and what they think.
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Unfortunately, when readers have to process too many points all at once, there is a big chance they will walk away with more confusion than clarity. The main point gets lost and the content failed to fulfill its main purpose: help readers.
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